Use cases
Built for the way
your team actually works.
Not a generic CRM with "verticals" stapled on. Every module ships ready for real workflows — these are the ones teams love it for.
⌁Agencies
Run your agency from a single roof.
Manage leads, sales, projects, HR and invoicing in one workspace — built by an agency that still uses it every day.
- ✓One system instead of five spreadsheets
- ✓Project + client + deliverable under the same ID
- ✓Timesheet-free attendance with payslips
- ✓Client portal for delivery updates
"We replaced HubSpot, Zoho People, and a shared Google Sheet with Prax. Six weeks in, nobody wants to go back."
Maya, Head of Ops
Digital agency, 22 people
$Sales teams
A pipeline your reps don't avoid.
Fast lead capture, per-lead remarks timeline, customer ID auto-numbering, and commission tracking that the finance team trusts.
- ✓New lead to dashboard in under 30 seconds
- ✓Deals tied to real invoices — not guesses
- ✓Manager view across the whole team
- ✓Expected GP and forecast built in
"My reps stopped complaining about CRM. That's not a quote about features — it's a quote about peace at standups."
Rahul, Sales Manager
SaaS company, 12 reps
◎Service businesses
Leads, jobs and invoices — on one page.
For clinics, studios, repair shops and consultancies who need a fast workflow from enquiry to paid invoice.
- ✓Enquiry → booking → invoice in three clicks
- ✓Live chat + call + WhatsApp logged to the record
- ✓Recurring customers with full history
- ✓Team-level and per-user permissions
"We used to run patient intake on WhatsApp and payments on a different tool. Prax put the whole thing on one screen."
Dr. Iman
Dental practice, 3 locations
◈Small teams
Start simple, grow without migrating.
Most 'CRMs for startups' force you out the moment you grow. Prax was built on a real schema — add modules, don't replace the tool.
- ✓Free to start, upgrade when you need more
- ✓All the tables, none of the setup
- ✓Add users without changing workflows
- ✓Your export is always one click away
"The first CRM we've ever paid for that isn't a downgrade from Notion."
Samuel, Founder
Fintech startup, 6 people